Creating visual strategies that govern the whole artwork production process and define the route and eng goal of the visuals created.
Overseeing artwork completion and directing every visual for consolidated visuals that communicate with the strategy.
Determining the best way to implement a campaign using different channels and going through the whole development process until selecting the distribution channels.
Considering the ad placement, we collaborate with the designers team on coming up with a type of art that communicates the message planeed. Whether a TV commercial or online davetring campaign, we work strategically to come up with a concept that engages with the target audience.
We explore the possible concepts to come up with an art direction that produces a unique campaign, brand dignity or visual illustrations.
From brainstorming the mood and gathering the scene pieces to planning the different shots and angles then managing the lighting and setting the location for a photography session that matches the brand planned goals and style.