The reason we started thinking about developing our project management system was an internal need. While there are many project management systems, they all lacked the social flavor. With complex admin panels and hard to navigate interface, managing projects became even a more complex task.
While working on BASB, we wanted to create a project management software that has few features and with no boring interface. The system was created around how users interact and manage their daily tasks so it could provide a more humanized experience.
While working on the brand concept, we created it around BABS, the smart alien that can manage your tasks. With its nerdy attitude and large glasses, it can easily help you through your tasks using his super AI powers.
BASB will be launched by late 2020, but you can check the brand identity and website design on Behance and leave us your comments.